Momentum Gap Calculator
Your funnel
Link goes out
Follow-through rates are planning estimates from lead-response research and closer benchmarks, not guarantees. Drag the slider to your own numbers.
Verbal yeses / mo
6
20 calls × 30%
Actually pay / mo
4.8
at 80% follow-through
Ghost / mo
1.2
said yes, never paid
Revenue lost / yr
$54,000
vs closing on the call
Annual revenue by link timing
The decay
6 verbal yeses / mo · $5,000 deal| Link goes out | Follow-through | Pay / mo | Revenue / yr | vs on-call |
|---|---|---|---|---|
| On the callbaseline | 95% | 5.7 | $342,000 | — |
| Same dayyou | 80% | 4.8 | $288,000 | −$54,000 |
| Next day | 65% | 3.9 | $234,000 | −$108,000 |
| 3+ days later | 45% | 2.7 | $162,000 | −$180,000 |
Per month
| Verbal yeses | 6 |
| Pay same day | 4.8 |
| Ghost | 1.2 |
| Ghosted / yr | 14.4 deals |
What does “I’ll send the link tonight” cost you a year?
A verbal yes decays fast. Estimate how much revenue you lose between the yes on the call and the moment your payment link actually goes out.
The moment a prospect says yes on a call is the moment they are most likely to pay. Every hour that passes before the payment link goes out, follow-through drops: the excitement fades, other priorities return, and "let me think about it" creeps back in. This calculator prices that decay against sending the link while you are still on the call.
Change the link timing to see it move: on the call keeps roughly 95% of your verbal yeses, while days later can fall below half. The gap is revenue from deals that already said yes. The fix is to collect a deposit on the call, which is exactly what an Offry offer does with a branded page and a hard expiry.
Close the gap to zero
Offry sends a branded offer with a deposit and a hard expiry while you're still on the call. The yes becomes a paid deposit before the energy drops, with no "I'll send the link tonight."